optimist club

DESIGN FOR WHAT'S NEXT

About me


With over 15 years of experience across industries and disciplines,
Tjorven brings a rare blend of creative vision and technical depth to every project.
Her work spans digital products, web and app experiences, design systems,
in-car solutions, interactive exhibitions, and even a patented underwater communication system.

Driven by curiosity and a belief in design’s power to shape meaningful change, she has collaborated with teams worldwide to craft products and experiences that are both innovative and human-centered.

Beyond client work, Tjorven is a mentor and educator, guiding the next generation of designers in building skills, confidence, and creative resilience.

She leads with a multidisciplinary approach - blending design, strategy, new technologies and creative leadership- to help organizations navigate complexity and design for what’s next.

 

 


me

What I enjoy doing

  • Design Experiences People Love
    From concept to interface, I craft products, services and systems that are intuitive, user friendly, and impactful.

  • AI-Enhanced Design
    Using AI-assisted tools and generative systems to accelerate workflows, uncover (new) insights, and shape adaptive, forward-thinking user experiences.

  • Turn Vision into Strategy
    Innovation workshops and roadmaps that connect big ideas to measurable outcomes.

  • Lead with Clarity
    Mindful leadership for focus, resilience, and inspired decision-making.

  • Grow Creative Confidence
    Mentorship and education that spark innovation, skill, and collaborative thinking.

( Services )

Product Experience Design
Creative Leadership
Strategy & Vision 
Storytelling
User Experience Design
Usability Testing
AI Workflows
Social Media Design
Art Direction

 

( Industries )

B2B & B2C
Healthcare
Wellness
Automotive
E-commerce
Web3
Software
Nonprofit
Bionics / Underwater Technology

 

( Customers )

Schweizerische Post
HolidayCheck
iconincar
Blackroll
coliquio
medflex
ines Gmbh
wetter.com
SAP
UBS
Panter
and many more

Selected Projects

BLACKROLL
BLACKROLL® is a prominent player in fascia training and recovery tools. Their app supports users with guided exercises, personalized training plans, and wellness knowledge. The project goal was to improve the onboarding experience, optimize core user flows, and establish a scalable design system that would streamline future feature development across mobile and web. 
View Project
Design Academy
The Design Academy Series is a custom educational program developed for a client in the healthcare sector. It consists of 6 progressive modules designed to give participants a strong foundation in UX and product design while directly addressing their real-world challenges.
View Project
PUC
PUC (Personal Underwater Communicator) is a patented innovation that enables divers to communicate underwater - enhancing safety, coordination, and exploration. Unlike traditional methods such as hand signals or prearranged light cues, PUC provides a reliable digital solution that empowers divers to share information quickly and intuitively even in challenging underwater environments.
View Project

Design Philosophy

Design is the bridge between intention and experience.

My approach is grounded in empathy and curiosity, focusing on deeply understanding users and the environments they interact with. I believe in creating purposeful, accessible, and scalable solutions that not only address immediate needs but also anticipate future challenges. Whether it’s a digital interface, a design system, or an exhibition, my goal is to ensure every interaction feels intuitive, meaningful, and aligned with the goals of both users and businesses. Collaboration and iteration are at the heart of my process, as the best solutions emerge when diverse ideas converge to shape innovative and lasting outcomes.


Dipl.Des.Tjorven Fitz 

Let’s design what’s next together.

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